D.C.-based public relations firm Nahigian Strategies, in collaboration with The Carr Cos., launched a multimedia production space called Big Whig Media out of the Willard InterContinental Hotel.

Big Whig has two main studio spaces with large windows to the Willard Plaza as a backdrop. Users are able to retrofit the space with their logos and branding while recording. Big Whig includes 5 editing bays, 3 uplink rooms and a greenroom for guests. The center takes over the space formerly occupied by Chanel, next to Café du Parc.